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Insta-changes: Stay calm & Don't turn on notifications

Posted by Anton Burton on

Unless you have been living under a rock for the past year (or maybe you are just super-competent at avoiding social media), you will know that Instagram has changed its algorithm so that users now see posts from the people they are following in order of importance instead of in the order in which they were posted. The timeframe Instagram gave four the “new experience” has been coming for a solid few months.

In a statement released by Instagram, it was clarified that the change would affect the ordering of posts, not whether they appeared at all: “all the posts will still be there, just in a different order”.

Instagram’s justification is that we tend to miss around 70% of the posts uploaded by those we follow. So it makes sense to display the pictures we are more likely to want to see first, and then if we are still scrolling, we can see the others. 

Until the extent of changes becomes apparent, for the majority of the 300 million users the platform holds, its becomes another of those irritating reminders that the places we work, communicate and otherwise allow time to pass by is just another subject for those who work in adapting and developing our ‘user experience’, which may or may not have our best interests at heart.

Cue an Instagram feed full of z-list celebrities telling you to “turn on notifications” so that you never miss a product they are being paid to try and sell to you.

Don’t do it! As soon as you choose to turn on the notifications for a certain account, you will receive a text message every time they upload a photo. Unless it is vital that you see these pictures as soon as they are uploaded, save yourself the constant annoyance of a beeping phone. Interact with your favourite posters more often and they will automatically appear higher up on your feed.

Except for our posts. Make sure to turn on notifications for Luvenesco, obviously!

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